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Campbell Soup Can

Happy Sides Season

Discover sides from all across America
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54% are willing to experiment with their Mac & cheese with half those in the West and Midwest wanting to add a crunchy twist
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Over 50% of people in Wisconsin, Kansas, Michigan, Minnesota, and Missouri love watching football on Thanksgiving, making it the top tradition in the Midwest
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Turn the Campbell’s classic Green Bean Casserole into a family favorite with this Bacon & Cheddar twist
54% are willing to experiment with their Mac & cheese with half those in the West and Midwest wanting to add a crunchy twist
Over 50% of people in Wisconsin, Kansas, Michigan, Minnesota, and Missouri love watching football on Thanksgiving, making it the top tradition in the Midwest
Turn the Campbell’s classic Green Bean Casserole into a family favorite with this Bacon & Cheddar twist

Scroll to Discover More about the Midwest

#ShareYourSides Winning Recipe

Last holiday season, we invited consumers to share their holiday side dishes and the heartwarming stories behind them. The winning #ShareYourSides dish, Everything Quiche made with Cream of Mushroom Soup, was submitted by Crystal from Babbitt, Minnesota.

Get inspired by our Midwest friends

It’s Sides Season in the Midwest

See how they celebrate, what dishes they prefer, and what flavors rule the region.

62%

of Midwest Thanksgiving tables have Green Bean Casserole.

Savory herbs and holiday spices are their favorite regional ingredients.

The Midwest prefers cheesy and creamy flavors.

Meet your new favorite Midwestern-inspired sides

From creamy to cheesy, we’ve got ‘em all.

State of the Sides 2024

Download Campbell’s annual food report highlighting trends & recipes from all 50 states. Happy Sides Season!

Want more fun at your Sides Table? Download our printable placemat!